Webinar Summary: Accounting for Canada’s Natural Capital with the Natural Capital Protocol
Thank you to everyone who joined us for our webinar, “Accounting for Canada’s Natural Capital with the Natural Capital Protocol.” We were delighted to have Mark Gough, Executive Director of The Natural Capital Coalition join us to introduce the Natural Capital Protocol and it’s applications to organizations looking to better understand and manage their impacts and dependencies on the natural world.
During the webinar, Mark raised a point that strongly resonated with the group. While discussing the impetus behind Protocol, he stated that measuring something in decline is not going to help us change it and that natural capital valuation is not just about monetizing nature, it’s about collecting and analyzing a new set of information to help us improve the decisions we make as businesses and organizations.
If you’d like to learn more about the Natural Capital Coalition, please visit: www.naturalcapitalcoalition.org
To download the PowerPoint presentation, please click here.